Brands

With its three brands Diari, Spiga, & Friga, and its two distribution sites in the domestic market, Caravan sells its products according to the following three channels:

• To the supermarket chains and mini markets (GMS) thanks to a highly qualified marketing team and a number of merchandising assistants.
• To the + 500 food wholesalers through the in-house professional salesmen, divided in 6 different geographical areas.
• Directly to more than 1000 convenience stores and points of sales through a network of delivery/sales force, in the Sfax metropolitan area and the capital.

Parallel to the local market, Caravan Distribution has very much improved its export activity which covers not only North Africa, but also 25 other countries over the 5 continents. In fact, the company exports around 50% of its overall volume, and besides its excellent quality and service, Caravan has a good communication and advertising strategy that is carefully designed in order to satisfy its local and foreign clients.